Oh, it's that time of the year again, folks! The Natural & Organic Products Show Europe 2024 (or NOPE 2024, if you're into the whole brevity thing) is just around the corner, and guess who's gearing up to steal the show? Yep, your favourite natural deodorant wizards, Salt of the Earth, are all packed up and practically bouncing with excitement to hit the road to the London Excel!

Before we dive into the juicy details of our preparations, let's talk a bit about what NOPE really is. This show is the crème de la crème of the natural and organic products world, attracting thousands of visitors from across the globe. It's a bustling hub of innovation, sustainability, and the latest trends in the organic sector. From beauty products that pamper your skin without harming the planet to the healthiest snacks that don’t skimp on flavour, NOPE is where you'll find the pioneers of the green revolution. It's not just a trade show; it's a glimpse into the future of natural and organic living.

Now, why are Salt of the Earth deodorants the talk of the town, you ask? Let us count the ways. Our deodorants are not just any deodorants; they are 100% natural, COSMOS certified wonders that effectively neutralise odours without blocking your pores. We pride ourselves on offering one of the widest ranges of formats and fragrances in the UK, catering to every preference out there. Whether you're a fan of sprays, sticks, or roll-ons, we've got you covered. And the fragrances? Oh, they're simply divine, ranging from the earthy Clary Sage to the super fresh Melon & Cucumber.

But it doesn’t stop there. Our products are not only Vegan Society approved but also Leaping Bunny approved, which means you're getting cruelty-free excellence with every swipe. We're big believers in sustainability, which is why we offer refill options for our deodorant sticks, sprays, and roll-ons, helping you keep both your underarms and the planet fresh. So, when you choose Salt of the Earth, you're choosing effectiveness, variety, and ethical beauty. What's not to love?

This year is going to be a bit special for us (not that we ever do dull, mind you). Why? Well, we've just finished jazzing up our stand, and it's looking absolutely fabulous, if we do say so ourselves. But that's not all - we're also throwing our hat in the ring for not one, not two, but three awards this year:

• Best New Body Care Product: Get a whiff of our Clary Sage & Mint Natural Deodorant Spray. It’s like a breath of fresh air for your pits!
• Best New Personal Care Product: Meet the new kid on the block, our Clary Sage Refillable Roll On Deodorant. Sleek, refillable, and ready to roll!
• Best New Vegan Beauty Product: Spice up your life (and your underarms) with our Spiced Gingerbread Natural Deodorant Spray. It's Christmas in a bottle, minus the calories!

Last year, we had a blast celebrating our 30th birthday and even bagged the Best New Vegan Beauty Product award for our Sweet Strawberry refillable roll-on. We also strutted our stuff as finalists with our Ocean & Coconut stick deodorants and Neroli & Orange Blossom spray deodorant. Talk about making a splash!

And there's more! Our very own Managing Director, Thomas Laird, will be sharing his pearls of wisdom at the event. He'll be speaking at a seminar titled ‘A New Way to Market Certified Organic and Natural Products: A Focus on Healthcare Trends’, alongside the illustrious Paige Tracey from the Soil Association and Abi Weeds from Odylique. Catch this power trio on the Natural Beauty stage, bright and early at 11:10am on the 14th of April. Be there or be square!

If you’re planning to grace NOPE 24 with your presence, make a beeline for stand F20 in the Natural Beauty Expo. We’re the ones with the friendly faces and the best natural deodorants in town. We’d love to meet retailers, wholesalers, and distributors who are as passionate about natural and organic products as we are. And, hey, if you're curious about our contract manufacturing services, let's have a natter!  For more information on opening an account see our wholesale page.

Just a gentle reminder, this shindig is a trade-only event, so bring your business cards and your best networking game. We can't wait to see you there and maybe, just maybe, celebrate another win (or three) with our amazing Salt of the Earth family. See you at NOPE 2024 – where natural meets fabulous!

If you haven’t already, register to visit here.