— And Why It’s So Important
Cruelty-free isn’t just a claim — it’s a commitment.
We all want to believe our beauty and personal care products are kind to animals. But in an industry full of unregulated claims and vague labels, how can you be sure?
At Salt of the Earth, we’ve always believed that if a product is truly cruelty-free, it should be able to prove it — no half measures, no loopholes, no “we don’t test, but our suppliers might” disclaimers. That’s why we’ve been proud to carry the Leaping Bunny logo from Cruelty Free International — the most trusted cruelty-free standard in the world.
🧪 What the Leaping Bunny Approval Really Means
This isn’t a one-time tick box or a vague “we don’t test” promise. The Leaping Bunny certification is tough to earn and even tougher to maintain. Here’s what it guarantees:
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No animal testing — anywhere in our supply chain
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Ingredient suppliers are independently audited to ensure they’re also cruelty-free
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Continuous commitment — we don’t just get certified once and call it a day. Ongoing monitoring is part of the deal.
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Global scope — this isn’t just a UK thing. It applies no matter where ingredients are sourced or products are sold.
The Leaping Bunny approval applies to our entire product range — including our Crystal deodorants. Whether you’re using a refillable spray or our solid crystal, you can trust it’s 100% cruelty-free.
❓Why Not All "Cruelty-Free" Claims Are Equal
Lots of brands use phrases like “not tested on animals” — but those words aren’t regulated. A product could technically be called cruelty-free while using ingredients that have been tested on animals elsewhere in the supply chain.
The Leaping Bunny goes deeper. It closes those loopholes. It requires real audits, real transparency, and a real commitment to animal welfare.
🐾 Why We Think It’s Worth It
We've been cruelty-free since day one, but getting Leaping Bunny certified was our way of proving it. It’s our promise to you — and to the animals we’re committed to protecting — that ethics matter more than shortcuts.
So the next time you see that bunny on our label, know this: it’s not just decoration. It’s a signal that we’re doing things the right way — not the easy way.
