Meet Our AI‑Generated Cuddly Characters: Jumping on the Jellycat Trend

Meet Our AI‑Generated Cuddly Characters: Jumping on the Jellycat Trend

We spotted the whole Jellycat trend doing the rounds and thought, "What would our deodorants look like as cuddly characters?" So we fed our product range into AI and out popped these ridiculously charming little...
Thomas from Salt of the Earth and Brett Sanders from The Natural Deodorant Co. standing together outside the Salt of the Earth warehouse in Hampshire, holding orange warehouse racking equipment during their collaboration visit

Collaboration Over Competition: When Natural Deodorant Brands Unite

This National Deodorant Day, we welcomed Brett Sanders from The Natural Deodorant Co. to our Hampshire warehouse. As fellow UK family businesses in the natural deodorant space, our meeting highlighted an important principle: there's room...
Empty Salt of the Earth natural deodorant exhibition stand F20 at Natural Beauty Expo before setup, showing the white shell scheme booth with blue branded header panels.

Salt of the Earth Natural Deodorant Showcase: Highlights from NOPE 2025

We've just returned from the bustling Natural & Organic Products Europe (NOPEX) show where our complete range of natural deodorants attracted enthusiastic visitors. Our newly acquired B Corp Certification and King's Award for Enterprise were...
Rediscovering Salt of the Earth (Spoiler Alert: We're Kind of a Big Deal)

Rediscovering Salt of the Earth (Spoiler Alert: We're Kind of a Big Deal)

Natural deodorants made in the UK with 100% natural-origin ingredients. COSMOS certified, Vegan Society approved & refreshingly simple.
Salt of the Earth completed exhibition stand at NOPE 2025, featuring cardboard display panels, our sniff station, product shelving, certification logos, and 100% natural origin messaging alongside our B Corp certification.

Behind the Scenes: Setting Up Our Stand at NOPE 2025

Take a peek behind the curtain as our team sets up our stand at Natural & Organic Products Europe 2025. From cardboard displays showcasing our refillable pouches to a last-minute dash for forgotten bestsellers, it's...
What It Means to Be Leaping Bunny Approved

What It Means to Be Leaping Bunny Approved

Learn what Leaping Bunny approval means and how Salt of the Earth ensures no animal testing at any stage — from ingredients to finished product.
The King’s Awards for Enterprise 2025 logo for International Trade, awarded to Salt of the Earth Natural Deodorants

Salt of the Earth Receives Prestigious King's Award for Enterprise 2025, International Trade

Salt of the Earth has earned the King’s Awards for Enterprise 2025 (International Trade) after 137 % export growth—discover how our family‑run natural deodorant brand went global.
Salt of the Earth Ocean & Coconut refillable spray deodorant wearing a party hat with confetti and party blower, celebrating National Deodorant Day with the text ‘Happy National Deodorant Day! Another Year Fresher

Happy Deodorant Day – We Completely Forgot About It!

As on of the UK's leading natural deodorant brand, we completely forgot about Deodorant Day! Join our belated celebration of the products we've spent 30 years perfecting.
How to use Salt of the Earth's Refillable Roll-On

How to use Salt of the Earth's Refillable Roll-On

Your Fun & Fabulous Guide to Salt of the Earth Refillable Roll-On Deodorants! We're Salt of the Earth - an award-winning, independent family business (with a whopping 57 awards under our belt!) who are slightly...