We spotted the whole Jellycat trend doing the rounds and thought, "What would our deodorants look like as cuddly characters?" So we fed our product range into AI and out popped these ridiculously charming little...

This National Deodorant Day, we welcomed Brett Sanders from The Natural Deodorant Co. to our Hampshire warehouse. As fellow UK family businesses in the natural deodorant space, our meeting highlighted an important principle: there's room...

We've just returned from the bustling Natural & Organic Products Europe (NOPEX) show where our complete range of natural deodorants attracted enthusiastic visitors. Our newly acquired B Corp Certification and King's Award for Enterprise were...

Natural deodorants made in the UK with 100% natural-origin ingredients. COSMOS certified, Vegan Society approved & refreshingly simple.

Take a peek behind the curtain as our team sets up our stand at Natural & Organic Products Europe 2025. From cardboard displays showcasing our refillable pouches to a last-minute dash for forgotten bestsellers, it's...

Learn what Leaping Bunny approval means and how Salt of the Earth ensures no animal testing at any stage — from ingredients to finished product.

Salt of the Earth has earned the King’s Awards for Enterprise 2025 (International Trade) after 137 % export growth—discover how our family‑run natural deodorant brand went global.

As on of the UK's leading natural deodorant brand, we completely forgot about Deodorant Day! Join our belated celebration of the products we've spent 30 years perfecting.

Your Fun & Fabulous Guide to Salt of the Earth Refillable Roll-On Deodorants! We're Salt of the Earth - an award-winning, independent family business (with a whopping 57 awards under our belt!) who are slightly...