Salt of the Earth Launch 3 New Natural Deodorants

Something very exciting has been happening behind the scenes at Salt of the Earth, and finally it’s time to share the news!  If you were at the Natural & Organic Products Show this year, you may have seen A.Vogel showcasing three fabulous new natural deodorant sprays – Pure Aura: Melon & Cucumber, Pure Armour: Explorer, our first scented spray for men, and Rock Chick: Sweet Strawberry.  

The 3 new scented sprays are a natural progression following the huge success of our multi award winning original Pure Aura, scented with Lavender and Vanilla. Pure Aura was our first fragranced natural deodorant spray and has fast become a best seller, now widely available through Waitrose, Holland & Barrett (online), Ocado and numerous independent health stores and pharmacies.

Now, following in its footsteps comes Pure Aura: Melon & Cucumber, fragranced with the subtle combination of cooling cucumber and refreshing melon, making it the ideal choice for everyday wear, and keeping you fresh and cool all day long.  A perfect new scent for the summer and beyond.

For the young at heart, look no further than the sweet fruity freshness of Rock Chick: Sweet Strawberry. This fun and brightly packaged natural deodorant spray smells good enough to eat, is gentle on your skin, and suitable for all ages, including children going through precocious puberty.   

Finally, and by popular demand, we’re also very excited to be launching Pure Armour: Explorer, our first scented natural deodorant spray specially formulated for men. Pure Armour has a fresh and clean ‘just washed’ fragrance that we’re sure you’ll love, and offers effective protection from body odour, whilst its gentle formula is kind on those sensitive underarm areas.

Still boasting the same unique Salt of the Earth formula that works with your skin’s natural perspiration, all three of these fabulous 100% natural deodorant sprays are free from nasty chemicals and won’t block your pores like traditional antiperspirants. The Salt of the Earth range of natural deodorants work by gently sitting on the surface of the skin, inhibiting the growth of odour causing bacteria – kind and gentle on skin and no embarrassing white marks on your clothes!