Ever stopped to think about what’s in your deodorant? It’s something we use daily, yet the ingredients can often feel like a mystery. This January, we’re peeling back the label to share why Salt of the Earth deodorants are carefully crafted with skin-friendly goodness—and why our certifications back it up.

Let’s unpack it—naturally.

The Star Ingredients in Salt of the Earth Deodorants

1. Potassium Alum
   A natural odour-neutralising mineral that creates an invisible barrier on your skin to inhibit odour-causing bacteria. It’s effective, gentle, and allows your body to sweat naturally—without blocking your pores.

2. Aloe Vera
   Renowned for its soothing properties, aloe vera helps keep your underarms calm and hydrated, making it ideal for sensitive skin.

3. Botanical Extracts
   Our plant-based ingredients, like lavender and rosemary extracts, offer natural freshness while caring for your skin.

4. Essential Oils
   Every Salt of the Earth scent is created using natural essential oils, from the crisp freshness of Ocean & Coconut to the warm, earthy tones of Oud & Bergamot.

What You’ll Find—and What You Won’t

We’re proud to focus on what makes our products exceptional while keeping unnecessary extras out:

• Naturally Effective Ingredients: COSMOS Natural certified, every ingredient is selected for safety and efficacy.
• No Aluminium Chlorohydrate: Instead, we use natural potassium alum, letting your skin breathe while effectively tackling odour.
• No Synthetic Fragrances: All our scents are derived from natural essential oils and botanical extracts.
• No Parabens or Triclosan: We prioritise simplicity and safety, using only what’s essential for you and the planet.

Certified Trust

Our commitment to transparency and quality is backed by globally recognised certifications:

• COSMOS Natural: Ensures our ingredients meet the highest standards of naturalness and sustainability.
• Vegan Society Approved: Certified vegan and free from animal-derived ingredients.
• Leaping Bunny Certified: Cruelty-free and never tested on animals.

These certifications reflect our dedication to offering products you can trust.

Why Ingredients Matter

Switching to natural deodorants means choosing products designed to complement your body’s natural processes. Every ingredient in Salt of the Earth deodorants is carefully selected to meet our high standards for safety, efficacy, and sustainability.

Start Fresh This January

Whether you’re new to natural deodorants or curious about what’s in your products, knowing your ingredients is an empowering step toward a cleaner, greener routine. Let’s make 2024 the year of informed, sustainable choices—naturally.