We are thrilled to announce that our company, Crystal Spring Consumer Division Ltd, creators of the Salt of the Earth brand, has officially joined the global community of Certified B Corporations! As of last Monday, we received our certification with a score of 81.8, adding another meaningful credential to our commitment to responsible business practices.
What Does It Mean to Be a B Corp?
B Corp certification is awarded to companies that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability. Unlike other certifications that focus solely on products, B Corp evaluates the entire company and its impact across governance, workers, community, environment, and customers.
This rigorous assessment ensures that certified companies aren't just talking about making a difference – they're actually doing it.
A Natural Addition to Our Values
For us at Salt of the Earth, becoming a B Corp feels like a natural progression in our journey. As a family-run business dedicated to creating truly natural deodorants, we've always prioritised people and planet alongside our products.
"Achieving B Corp certification validates what we've been quietly doing for years," says Thomas Laird, Managing Director of Crystal Spring Consumer Division Ltd, the company behind Salt of the Earth. "We've always believed that business can be a force for good. This certification doesn't change who we are – it simply recognises the values we've held since my mother Sally bought the company back in 2005. We're proud to join a community of businesses that share our belief that success should be measured by more than just profit."
Thomas adds, "What makes this achievement even more special is that we remain a truly independent family business, owned solely by myself and my parents, Sally and Stuart. This independence allows us to stay true to our values and make decisions that benefit people and planet without answering to external shareholders or investors. Being a B Corp now formally recognises the way we've always chosen to operate."
How B Corp Fits with Our Existing Commitments
Our B Corp certification complements our existing credentials:
- COSMOS Natural certification (Soil Association): Guarantees our products are genuinely natural with 100% natural-origin ingredients
- Leaping Bunny approval: Ensures no animal testing at any stage
- Vegan Society registration: Verifies our products contain no animal-derived ingredients
- Living Wage Employer: Demonstrates our commitment to fair compensation
Together, these certifications paint a comprehensive picture of our commitments – to natural formulations, ethical practices, and now with B Corp, to responsible business operations across the board.
Looking Forward
While we're celebrating this achievement, we recognise it's just another step in our ongoing journey. With climate challenges becoming increasingly urgent, we're committed to continually improving our environmental impact in particular.
As a certified B Corp, we join over 6,000 businesses globally who are using business as a force for good. This community provides us with benchmarks, resources, and inspiration to keep pushing forward.
What This Means for You
For our customers, this certification offers additional assurance that when you choose Salt of the Earth, you're supporting a company that cares – not just about creating effective natural deodorants, but about its impact on people and the planet.
Your support has been instrumental in helping us reach this milestone, and we're grateful for every customer who has chosen our products and shared our vision for more natural, responsible personal care.
Here's to continuing this journey together!
Have you tried our natural deodorants yet? Explore our range of sprays, roll-ons, balms and sticks – all made with 100% natural-origin ingredients in our UK factory.
