The Growth of the Natural Deodorant Market - Interview with Thomas Laird

The Growth of the Natural Deodorant Market - Interview with Thomas Laird

Thomas Laird, Managing Director of Salt of the Earth, talks to Organic & Natural Business Magazine about the growth and evolution of the natural deodorant market, and the consumer concerns which are driving this growth:...
Thomas our MD with his kids size 10 hockey shirt

Celebrating Our MD Thomas's 40th Birthday with a Hilarious Mishap!

Celebrate Thomas's 40th birthday with us at Salt of the Earth! Read about the funny ice hockey shirt mix-up that had us all in stitches and see how it reflects our fun and supportive work...
Marie Claire Beauty Award 2024 held against a decorated Christmas tree, celebrating Ocean & Coconut Spray Deodorant's win

Ocean & Coconut Spray Wins the Marie Claire Beauty Award 2024!

Salt of the Earth’s Ocean & Coconut Spray Deodorant wins the prestigious Marie Claire Beauty Award 2024 for Best Deodorant, taking our total awards to an incredible 52! Find out what makes this eco-friendly deodorant...
Thomas Laird, MD of Salt of the Earth, holding Ocean & Coconut natural deodorant spray at the end of production line

Salt of the Earth Natural Deodorant Featured on Channel 4's "What's the Big Deal"

Salt of the Earth featured on Channel 4's consumer show 'What's the Big Deal'! Our MD Thomas Laird shared natural deodorant expertise while Natalie Cassidy visited our factory.
B Corp Certification logo for Crystal Spring Consumer Division Ltd, makers of Salt of the Earth natural deodorants

Salt of the Earth Achieves B Corp Certification: Another Step in Our Commitment to People and Planet

We are thrilled to announce that our company, Crystal Spring Consumer Division Ltd, creators of the Salt of the Earth brand, has officially joined the global community of Certified B Corporations! As of last Monday,...
Post-Show Recap: Salt of the Earth’s Successful Showcase at Beautyworld Middle East 2024

Post-Show Recap: Salt of the Earth’s Successful Showcase at Beautyworld Middle East 2024

Salt of the Earth made waves at Beautyworld Middle East 2024 with their eco-friendly deodorants, showcasing innovative products and sustainability commitments. Here’s a recap of their standout moments and the natural beauty community’s response.
Happy Earth Day graphic with Salt of the Earth logo, '100% Natural Origin' text, and a heart-shaped Earth icon. Text reads 'It's in our name & in our nature'

Happy Earth Day with Salt of the Earth Natural Deodorants

Happy Earth Day with Salt of the Earth! Discover how our 100% natural origin deodorants, certified by COSMOS Natural, offer effective protection while innovating with refillable packaging options. Learn about our family-run business journey and...
Charity Update – December Buy One, Gift One! - Salt of the Earth Natural Deodorants

Charity Update – December Buy One, Gift One!

We wanted to get in touch & give you an update on the “Buy one, Gift one” promotion which we had running during December last year – where for every deodorant brought on our website we gifted one on your...
Salt of the Earth completed exhibition stand at NOPE 2025, featuring cardboard display panels, our sniff station, product shelving, certification logos, and 100% natural origin messaging alongside our B Corp certification.

Behind the Scenes: Setting Up Our Stand at NOPE 2025

Take a peek behind the curtain as our team sets up our stand at Natural & Organic Products Europe 2025. From cardboard displays showcasing our refillable pouches to a last-minute dash for forgotten bestsellers, it's...
Salt of the Earth Returns to Natural & Organic Products Europe 2025

Salt of the Earth Returns to Natural & Organic Products Europe 2025

Join us at Natural & Organic Products Europe 2025 in London (12-13 May) at stand F20 where we'll unveil a new refill option and showcase our award-nominated products. We're excited to exhibit for our fourth...
Thomas and Sara standing behind the Salt of the Earth stand at the Wholefoods Wholesale Supplier Summit 2024, showcasing natural deodorants at the scent station.

Salt of the Earth at the Wholefoods Wholesale Supplier Summit 2024: A Recap of Our Trip to Dublin

We had an amazing time at the Wholefoods Wholesale Supplier Summit 2024 in Dublin! From showcasing our popular natural deodorants to catching up with retailers and fellow eco-friendly brands, it was a rewarding experience. Read...
Salt of the Earth Ocean & Coconut refillable spray deodorant wearing a party hat with confetti and party blower, celebrating National Deodorant Day with the text ‘Happy National Deodorant Day! Another Year Fresher

Happy Deodorant Day – We Completely Forgot About It!

As on of the UK's leading natural deodorant brand, we completely forgot about Deodorant Day! Join our belated celebration of the products we've spent 30 years perfecting.
Salt of the Earth Makes Its Debut at Cosmoprof Worldwide Bologna 2025

Salt of the Earth Makes Its Debut at Cosmoprof Worldwide Bologna 2025

Visit us at Cosmoprof Bologna 2025, Hall 22, Stand A1. Discover our COSMOS Natural certified deodorants and be first to see our exciting new product launch!
Alum - A Traditional Natural Deodorant - Salt of the Earth Natural Deodorants

Alum - A Traditional Natural Deodorant

Alum is an ingredient that features highly in all of our current range of natural deodorants. Alum has been used for many years, in the Far and Middle East, as a deodorant, astringent and basic antiperspirant. It is also used...
Our Cosmoprof Adventure: Salt of the Earth's First European Show

Our Cosmoprof Adventure: Salt of the Earth's First European Show

Our journey to Cosmoprof Worldwide Bologna marked Salt of the Earth's first European trade show appearance. Despite bus strikes, power outages, and sore feet, we connected with visitors from around the world who loved our...
Empty Salt of the Earth natural deodorant exhibition stand F20 at Natural Beauty Expo before setup, showing the white shell scheme booth with blue branded header panels.

Salt of the Earth Natural Deodorant Showcase: Highlights from NOPE 2025

We've just returned from the bustling Natural & Organic Products Europe (NOPEX) show where our complete range of natural deodorants attracted enthusiastic visitors. Our newly acquired B Corp Certification and King's Award for Enterprise were...
The King’s Awards for Enterprise 2025 logo for International Trade, awarded to Salt of the Earth Natural Deodorants

Salt of the Earth Receives Prestigious King's Award for Enterprise 2025, International Trade

Salt of the Earth has earned the King’s Awards for Enterprise 2025 (International Trade) after 137 % export growth—discover how our family‑run natural deodorant brand went global.
Holland & Barrett's new Cardiff Experience Store featuring a free sample stand near the deodorant section where Salt of the Earth natural deodorants are displayed

A Day in Cardiff: Connecting with Customers at Holland & Barrett's New Experience Store

Our Head of Sales Emilie recently visited Holland & Barrett's new Experience Store in Cardiff, connecting with customers and showcasing our refillable natural deodorants.
A Night to Celebrate: Salt of the Earth at the Northern Digital Awards

A Night to Celebrate: Salt of the Earth at the Northern Digital Awards

Last night, we swapped our usual routine for a night of glitz and glamour at the Northern Digital Awards. With our digital agency Cedarwood Digital taking home six awards, including two for their work with...
Salt of the Earth team standing proudly outside their warehouse, showcasing teamwork and authenticity in a spontaneous, unedited group photo in front of a roll shutter door.

Celebrating Our Journey: A Snapshot of Teamwork and Growth

Discover the story behind Salt of the Earth's latest feature in Health Food Business magazine. From a spontaneous team photo to celebrating our impressive growth, read how we're staying true to our values of authenticity,...
Goodie Bag Giveaway

Natural Care Giveaway with Salt of the Earth and YES® Organics

Enter our ultimate natural care giveaway before September 1st! Salt of the Earth and YES® Organics have teamed up to bring you a chance to win a selection of our best-selling natural and organic products....
"Header image announcing 'We are moving! Bigger factory and better customer service' with a graphic depicting the Salt of the Earth warehouse in the background."

Exciting News: We're Moving to a New Home!

Exciting news from Salt of the Earth! We're moving to a new, larger premises at Unit A, School Lane, Chandlers Ford Industrial Estate. This move reflects our incredible growth and will allow us to continue...
Buzzing with Joy: Celebrating World Bee Day!

Buzzing with Joy: Celebrating World Bee Day!

Check Out Our Instagram Buzz! We’re buzzing with excitement over our latest Instagram post! 🐝 This adorable video features a bee on a pink coneflower, narrated by a delightful four-year-old sharing what she loves most...
Understanding Our Product Ratings: A Guide for Salt of the Earth Deodorant Customers

Understanding Our Product Ratings: A Guide for Salt of the Earth Deodorant Customers

Navigating product ratings can be confusing, especially when different platforms give various assessments. We've noticed some concerns from our customers after using the Yuka app to scan our Salt of the Earth deodorant products. This...
Spiced Gingerbread natural deodorant spray with its award for best vegan beauty product

A Thrilling Win at the Natural & Organic Show Europe 2024

We've just returned from the Natural & Organic Show Europe 2024, buzzing with excitement. It was a few days packed with great chats, new friends, and a special award for our team!   View this...
Why don't dads need a map? Because they have a natural "scents" of direction!

Fresh Laughs: Unleashing Father's Day Dad Jokes Inspired by Natural Deodorants

This Father's Day, it's all about the joy of pure, natural humor here at Salt of the Earth, the connoisseurs of natural deodorants. Every dad, it seems, has a penchant for their unique brand of...
Vegan Choice Winners Awards Badge for Salt of the Earth Refillable Roll-on Deodorant Range

Salt of the Earth Wins Vegan Choice Award for Refillable Roll-On Range

We are thrilled to announce that Salt of the Earth has won a prestigious Vegan Choice Award for our innovative refillable roll-on range! The Vegan Choice Awards celebrate the very best in vegan and cruelty-free...
10 Reasons to Use a Natural Spray Deodorant - Salt of the Earth Natural Deodorants

10 Reasons to Use a Natural Spray Deodorant

Our Salt of the Earth natural Deodorant sprays are not only our most popular deodorant format, but they are also perfect for balancing quick and easy convenience with sustainability.  
Discontinuing Our 1 Litre Scented Deodorant Spray Refills - Salt of the Earth Natural Deodorants

Discontinuing Our 1 Litre Scented Deodorant Spray Refills

We launched the 1 litre scented natural deodorant spray refills (Lavender & Vanilla, Melon & Cucumber, and Vetiver & Citrus) as an extension of our popular 500ml scented refills. However, we found that the 500ml...
Salt of the Earth's Natural Deodorants now Amazon Climate Pledge Friendly! - Salt of the Earth Natural Deodorants

Salt of the Earth's Natural Deodorants now Amazon Climate Pledge Friendly!

Salt of the Earth, has recently become Amazon climate pledge friendly. This achievement is a significant milestone for us, as it highlights our commitment to sustainability and reducing our carbon footprint.
Introducing Salt of the Earth's Neroli & Orange Blossom Natural Deodorant Spray: Pre-Sale Now Open! - Salt of the Earth Natural Deodorants

Introducing Salt of the Earth's Neroli & Orange Blossom Natural Deodorant Spray: Pre-Sale Now Open!

At Salt of the Earth, we are excited to announce the pre-sale launch of our newest natural deodorant spray fragrance: Neroli & Orange Blossom.  Ends 15th Feb 2023.
Self-Care Giveaway Collab: A Pampering Treat for Your Body and Mind - Salt of the Earth Natural Deodorants

Self-Care Giveaway Collab: A Pampering Treat for Your Body and Mind

February is all about self-love, and what better way to do so than with a luxurious pampering session? In collaboration with True Skin Care and Nu Mind Wellness, we're thrilled to announce our latest giveaway,...
Introducing Our New and Improved Unscented Deodorant Spray Bottle - Salt of the Earth Natural Deodorants

Introducing Our New and Improved Unscented Deodorant Spray Bottle

We are thrilled to announce that one of our best-selling products, Salt of the Earth Unscented Natural Deodorant Spray 100ml has undergone a change.
See us at the Natural & Organic Product Show Europe! - Salt of the Earth Natural Deodorants

See us at the Natural & Organic Product Show Europe!

Salt of the Earth is turning 30 in April and we're celebrating in style! We'll be exhibiting at Natural & Organic Products Europe 2023, taking place on April 16th and 17th at London's Excel.
Salt of the Earth is Back in Stock! Hoorah! - Salt of the Earth Natural Deodorants

Salt of the Earth is Back in Stock! Hoorah!

Attention all natural deodorant lovers, the wait is over! Our 50g Crystal Travel Deodorant is finally back in stock after selling out due to popular demand.
We are finalists in the Veggie Awards! - Salt of the Earth Natural Deodorants

We are finalists in the Veggie Awards!

They say that good things come in threes and that’s definitely the case on this occasion; three of our all-natural and vegan deodorants have been shortlisted for the 2022 Veggie Awards!
New product Launch - Refillable Roll Ons - Salt of the Earth Natural Deodorants

New product Launch - Refillable Roll Ons

The brand new design results from consumer feedback and is a more sleek, ergonomic product that is more user friendly for the consumer. This comes alongside a formula update with improved fragrance performance, quicker drying...
Salt of the Earth is launching two new deodorant balms - Salt of the Earth Natural Deodorants

Salt of the Earth is launching two new deodorant balms

New card pot design for improved sustainability - plastic-free, lightweight, recyclable packaging. Sodium bicarbonate free and formulated for sensitive skin. They are launching in two fragrances: Neroli & Orange Blossom and Ocean & Coconut. COSMOS...
International Sales - Salt of the Earth Natural Deodorants

International Sales

We are always excited to talk to new potential international distributors and resellers.  Salt of the Earth is distributed in 30 countries around the world, and have proved popular in many different countries and cultures.
Private Label & Contract Manufacturing - Salt of the Earth Natural Deodorants

Private Label & Contract Manufacturing

We are very excited to now be offering a private label and contract manufacturing service.  We specialise in natural deodorant private label and hot fill contract manufacturing.
Help us choose our next deodorant scent! - Salt of the Earth Natural Deodorants

Help us choose our next deodorant scent!

Come to our stand (H28) at this year’s Natural & Organic Product Show Europe and help us choose our next deodorant fragrance.   How does it work: We have selected three fragrances we think have...
Wholesaler List - Salt of the Earth Natural Deodorants

Wholesaler List

Become a stockist: You can buy our deodorants from the following wholesalers:   A.Vogel  (UK) Ltd–  Stand L28 A.Vogel have one of the largest ranges of Salt of the Earth products, and have a Natural & Organic...
Inside our Factory - Salt of the Earth Natural Deodorants

Inside our Factory

We started manufacturing our own products back in 2009 when we were a small home based business.  At the time we used to make our spray deodorant in small tea urns in the kitchen of...
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