The number of ingredients in a cosmetic product doesn’t define its "naturalness." Rather, it’s about the origins of these ingredients. UK and EU cosmetics regulations allow wide variability in how brands label products as "natural."...

Catch our biggest campaign yet on the London Underground! Spot our posters featuring Clary Sage & Mint and Neroli & Orange Blossom at 10 stations from 4th to 17th November!🌍✨

Salt of the Earth made waves at Beautyworld Middle East 2024 with their eco-friendly deodorants, showcasing innovative products and sustainability commitments. Here’s a recap of their standout moments and the natural beauty community’s response.