Salt of the Earth Returns to Natural & Organic Products Europe 2025

Salt of the Earth Returns to Natural & Organic Products Europe 2025

Join us at Natural & Organic Products Europe 2025 in London (12-13 May) at stand F20 where we'll unveil a new refill option and showcase our award-nominated products. We're excited to exhibit for our fourth...
Thomas and Sara standing behind the Salt of the Earth stand at the Wholefoods Wholesale Supplier Summit 2024, showcasing natural deodorants at the scent station.

Salt of the Earth at the Wholefoods Wholesale Supplier Summit 2024: A Recap of Our Trip to Dublin

We had an amazing time at the Wholefoods Wholesale Supplier Summit 2024 in Dublin! From showcasing our popular natural deodorants to catching up with retailers and fellow eco-friendly brands, it was a rewarding experience. Read...
Thomas from Salt of the Earth and Brett Sanders from The Natural Deodorant Co. standing together outside the Salt of the Earth warehouse in Hampshire, holding orange warehouse racking equipment during their collaboration visit

Collaboration Over Competition: When Natural Deodorant Brands Unite

This National Deodorant Day, we welcomed Brett Sanders from The Natural Deodorant Co. to our Hampshire warehouse. As fellow UK family businesses in the natural deodorant space, our meeting highlighted an important principle: there's room...
Salt of the Earth Makes Its Debut at Cosmoprof Worldwide Bologna 2025

Salt of the Earth Makes Its Debut at Cosmoprof Worldwide Bologna 2025

Visit us at Cosmoprof Bologna 2025, Hall 22, Stand A1. Discover our COSMOS Natural certified deodorants and be first to see our exciting new product launch!
Alum - A Traditional Natural Deodorant - Salt of the Earth Natural Deodorants

Alum - A Traditional Natural Deodorant

Alum is an ingredient that features highly in all of our current range of natural deodorants. Alum has been used for many years, in the Far and Middle East, as a deodorant, astringent and basic antiperspirant. It is also used...
Salt of the Earth Ocean & Coconut refillable spray deodorant wearing a party hat with confetti and party blower, celebrating National Deodorant Day with the text ‘Happy National Deodorant Day! Another Year Fresher

Happy Deodorant Day – We Completely Forgot About It!

As on of the UK's leading natural deodorant brand, we completely forgot about Deodorant Day! Join our belated celebration of the products we've spent 30 years perfecting.
Our Cosmoprof Adventure: Salt of the Earth's First European Show

Our Cosmoprof Adventure: Salt of the Earth's First European Show

Our journey to Cosmoprof Worldwide Bologna marked Salt of the Earth's first European trade show appearance. Despite bus strikes, power outages, and sore feet, we connected with visitors from around the world who loved our...
Meet Our AI‑Generated Cuddly Characters: Jumping on the Jellycat Trend

Meet Our AI‑Generated Cuddly Characters: Jumping on the Jellycat Trend

We spotted the whole Jellycat trend doing the rounds and thought, "What would our deodorants look like as cuddly characters?" So we fed our product range into AI and out popped these ridiculously charming little...
Holland & Barrett's new Cardiff Experience Store featuring a free sample stand near the deodorant section where Salt of the Earth natural deodorants are displayed

A Day in Cardiff: Connecting with Customers at Holland & Barrett's New Experience Store

Our Head of Sales Emilie recently visited Holland & Barrett's new Experience Store in Cardiff, connecting with customers and showcasing our refillable natural deodorants.