... to your Family

We are a family-owned business which has grown from a single crystal deodorant sold from our house to 60 + products - 85% manufactured in our own Hampshire factory and sold in over 30 countries world-wide. It all started in 1993 with the original Crystal Spring deodorant proving natural could be effective. We constantly strive for improvement in performance, ease of use and sustainability.

Format Freeeedom

Our obsession with natural deodorants has led us to understand all our customers are different and have different lifestyles, tastes and needs, so we’ve created the widest range of formats within the natural deodorant market to suit everybody, every day.  Sticks,
crystals, roll ons, sprays and balms we got them all.

Designed & Made in the UK

When we first started, we used to make products in tea urn in the kitchen at home.  Now we have a factory specially designed to make natural deodorants in Chandlers Ford, Hampshire.  Our factory is run on electricity from 100% renewable sources.


It’s at the heart of everything we do.  We are constantly trying to self-improve our products to make them better for our customers and the environment.  We develop most our products in house, and we are constantly testing new ideas or dreaming up new iterations. 

Refilling & Plastic Free

We were one of the first companies to pioneer deodorant refills way back in 2013.  Since launch, we have sold enough of our spray refills to have saved the equivalent of half a million individual plastic bottles from being used. All our ranges now either have a plastic free option or a refillable option. 

Our Awards

We’re delighted to have received numerous awards and accolades over the years, including commendations in the Free From Skincare Awards and Janey Lee Grace Platinum Awards. Our natural deodorants have also received praise from consumer publications such as Green Parent, True Health, Natural Lifestyle and Your Healthy Living.  Salt of the Earth is now one of the best-selling natural deodorants in the Netherlands and won Best New Brand in 2017 at the Beauty Astir Awards.