We're excited to announce that Salt of the Earth will be exhibiting once again at the Natural & Organic Products Europe show in London on 12-13 May 2025. This marks our fourth consecutive year at this prestigious trade event, and we can't wait to connect with our retailers and industry partners.
Where to Find Us
You'll find our friendly team at stand F20 in the Natural Beauty Expo area. Pop by to see our full range of natural deodorants, including some exciting new additions we'll be revealing!
Unveiling Our Latest Innovation
This year, we're particularly thrilled to be launching a brand new refill option, expanding our commitment to reducing plastic waste. As pioneers in refillable natural deodorants since 2013, we're constantly looking for ways to improve our sustainability credentials while maintaining our high performance standards.
Award Contenders
We're proud to have two products entered into the show's prestigious Innovation Awards:
- Best New Vegan Beauty Product - Oud & Bergamot Refillable Roll-On Deodorant
- Best New Body Care Product - Our new refill option (launch coming soon!)
With 57 awards already under our belt, we're hopeful about adding to our collection!
Proudly B Corp Certified
For the first time, we'll be exhibiting as a certified B Corporation alongside our existing certifications (COSMOS Natural certified by the Soil Association, Leaping Bunny approved, and Vegan Society registered). This additional certification reflects our ongoing commitment to meeting the highest standards of social and environmental performance, transparency, and accountability.
Why We Love This Show
The Natural & Organic Products Europe show, run by Diversified Communications, is a cornerstone event for the UK's natural health industry. It brings together thousands of retailers, buyers, and brands dedicated to natural, organic, sustainable, and ethical products.
For us, it's a valuable opportunity to step outside our office bubble in Hampshire and connect face-to-face with the people who stock and sell our products. These conversations provide us with direct feedback and insights that help us continue improving our formulations and developing new offerings.
As Thomas, our Managing Director, puts it: "Meeting our retailers in person is invaluable. Nothing beats direct conversations about what their customers are looking for and how our products are performing in different retail environments."
Here's a photo of our stand from last year – it was buzzing with good chats, new connections, and (of course) plenty of deodorant testing! We love looking back on these moments and can’t wait to do it all again.
Trade Only Event
Please note that this is strictly a trade-only show, designed specifically for retailers, wholesalers, distributors, and industry professionals. It's not open to the general public.
For Retailers
If you're an independent retailer interested in stocking Salt of the Earth products, you can purchase through A.Vogel or CLF Distribution in the UK. Of course, you can also speak to us directly at the show to learn more about our range and wholesale options.
See You There!
We're counting down the days until we can showcase our family-owned brand, share our passion for truly natural deodorants, and demonstrate why we've been a trusted name in natural personal care since 1993.
Will you be attending the Natural & Organic Products Europe show this year? We'd love to see you at stand F20!
