What a year it’s been! From exciting global trade shows to sustainability milestones and award-winning achievements, 2024 has been a year of growth, innovation, and connection. Here’s a closer look at what we’ve accomplished together with your support.

🌍 Expanding Globally

This year, we brought Salt of the Earth to new audiences at major trade shows in Ireland, Italy, and Dubai. These events were fantastic opportunities to share our ethos and introduce our COSMOS-certified natural deodorants to people around the globe.

Closer to home, we expanded into 230 Holland & Barrett stores across Benelux—a huge step forward in making our products more accessible to customers in Belgium, the Netherlands, and Luxembourg. Thank you for being part of this exciting journey!

🌿 Sustainability at the Heart of Our Brand

Sustainability is the cornerstone of everything we do, and 2024 saw some major strides:

• 100% Prevented Ocean Plastic Bottles: All our bottles are now made from plastic that would otherwise pollute the ocean. This initiative has helped reduce waste and supports a circular economy.
  
• A New HQ for Growth: This year, we moved into a larger headquarters, giving us more space to grow and support our expanding team and product line. It’s a significant step forward as we continue to scale and reach new heights!

And in a first for our brand, we proudly showcased Salt of the Earth to millions of commuters through our London Underground campaign. It’s been incredible to see our message reaching so many people!

✨ Fresh New Scents

This year, we introduced two new deodorant scents that quickly became customer favourites:

• Clary Sage & Mint: A clean, refreshing blend that’s perfect for everyday wear.
• Oud & Bergamot: A bold and sophisticated fragrance that offers a touch of luxury while remaining 100% natural.

Both fragrances are made with COSMOS-certified natural ingredients, ensuring they meet rigorous standards for sustainability and skin-friendly care.

🎉 Milestone Celebrations

This year marked two significant anniversaries for us:

• 5 Years of COSMOS Natural Certification: This independent certification is your assurance that our products meet strict natural standards.
• 10 Years with the Vegetarian Society: A decade of creating plant-based deodorants that are kind to animals and align with ethical values.

These milestones are a testament to our dedication to transparency, quality, and sustainability.

🏆 Award-Winning Products

We’re thrilled to have received seven industry awards this year, recognising the quality, effectiveness, and innovation of our products. Every award is a reflection of our commitment to crafting natural deodorants that truly make a difference—for you and for the planet.

🚀 Looking Ahead: What’s Next in 2025?

We’ve got big plans for 2025! Expect exciting new product launches, even more sustainable innovations, and fresh ways to connect with you. Our focus remains on making high-quality natural deodorants that are good for you.

Stay tuned for updates, and let us know if there’s anything you’d love to see from Salt of the Earth next year—we’re always listening.

💚 Thank You

None of this would have been possible without you, our amazing customers, partners, and supporters. Whether you’ve tried our new scents, shared your feedback, or simply helped spread the word about natural deodorants, you’ve made a real impact.

Here’s to another year of creating a fresher, more sustainable future—together. 🌿

🎊 Join the Conversation

What was your favourite Salt of the Earth moment in 2024? What are you most excited for in 2025? Let us know in the comments below or talk to us on Instagram @saltoftheearthdeodorant. We can’t wait to hear from you!