We've got big news to share – the kind that calls for a celebratory swipe of Lavender & Vanilla freshness!" 🛒✨

Our much-loved Salt of the Earth Lavender & Vanilla Refillable Roll-On Deodorant is now officially stocked in over 200 Waitrose stores across the UK! Whether you're doing your weekly shop or popping in for a quick top-up, you'll now spot our naturally effective roll-on in the personal care aisle of one of the UK's favourite supermarkets.

A Natural Milestone for Our Family-Run Brand

This isn't just a new shelf spot – it's a proud step forward for our independent, family-run business, which began over 30 years ago with a single crystal deodorant and a mission to make natural products that actually work.

We've come a long way since 1993, and seeing our products in Waitrose – a retailer known for its high standards and eco-conscious customers – means the world to us.

Why Lavender & Vanilla?

Our Lavender & Vanilla Refillable Roll-On combines the soothing scent of lavender with warm, comforting vanilla to create a gentle, natural fragrance that's loved by many. But it's not just about smelling great – this deodorant is:

• ✅ COSMOS Natural Certified – so you know it meets the highest natural standards
• 🐰 Leaping Bunny Approved – certified cruelty-free by the global gold standard
• 🌱 Registered with The Vegan Society – 100% vegan, always
• 🔄 Refillable – part of our commitment to reducing plastic waste

What This Means for You

With wider availability in Waitrose, it's easier than ever to make natural swaps in your everyday routine. Whether you're already a Salt of the Earth fan or just discovering us, now's a great time to pick up a deodorant that's kind to skin, kind to animals, and kind to the planet.

Thank You for Helping Us Grow

We want to send a huge thank you to our incredible team, our retail partners, and of course, you – our community. Your support helps us stay true to our values, expand responsibly, and bring sustainable, effective products to more people across the UK.

Ready to make your shop smell a little sweeter? Next time you're in Waitrose, keep an eye out for us – we'll be there, proudly sitting on the shelf!

Salt of the Earth natural deodorants are made in the UK and certified COSMOS Natural by the Soil Association. Our products are also approved by the Vegan Society and Cruelty Free International's Leaping Bunny programme, confirming they're 100% vegan and never tested on animals.