Well, this is awkward. As one of the UK's leading natural deodorant brands, you'd think we'd have Deodorant Day marked on our calendars with flashing lights and alarm bells. But here we are, caught with our metaphorical arms down, having completely missed the celebration of the very product we've dedicated the last 30 years to perfecting.
The Irony of Forgetting Deodorant Day
If forgetting Deodorant Day were like forgetting to apply deodorant, we'd be the equivalent of that person on the packed tube during a summer heatwave who suddenly realises they've made a terrible morning oversight. (We've all been there, no judgment.)
But the good news about being late to your own party? The celebrations can start whenever you want! So consider this our belated "Happy Deodorant Day" to all our wonderful customers who keep choosing natural freshness, day after day.
What Even IS Deodorant Day?
Let's be honest – Deodorant Day isn't exactly up there with Christmas or Easter in the calendar of celebrated occasions. You won't find Deodorant Day cards at your local card shop or special Deodorant Day bunting to hang up all over your house.
But perhaps that's exactly why we should be celebrating it more enthusiastically. After all, deodorant is that quiet, unsung hero of our daily routines. It doesn't ask for attention – in fact, its entire job is to ensure you don't get unwanted attention for all the wrong fragrant reasons.
A Brief History of How We Got Here
Since 1993, we've been on a mission to revolutionise the humble deodorant. What started as a small family business (still family-owned and operated by Thomas, with mum Sally who bought the business in 2005, and dad Stuart providing strategic wisdom) has grown into an award-winning brand with the widest range of natural deodorant formats and fragrances in the world.
From our factory in Chandlers Ford, Hampshire, we've been quietly creating COSMOS Natural certified deodorants that have amassed an impressive 57 awards. Not that we're counting... okay, we definitely are counting, and we're quite chuffed about it.
What Makes Our Forgotten Celebration Special?
While conventional deodorants and antiperspirants might use synthetic ingredients and aluminium compounds to block sweat glands, our approach is fundamentally different. We work WITH your body's natural processes, not against them.
Our products (excluding our crystal range) are certified 100% COSMOS Natural by the Soil Association, which means they:
- Contain only ingredients of natural origin
- Are verified free from synthetic chemicals through our COSMOS Natural certification
Plus, they're all Leaping Bunny approved (highest standard for cruelty free), Vegan Society registered (no animal ingredients), and Vegetarian Society approved. That's a quadruple certification that ensures when we say "natural," we actually mean it – unlike your friend who describes their heavily processed snack as "practically natural" because it once contained a vegetable.
The Refill Revolution We Started (and Remembered!)
While we may have forgotten Deodorant Day, one thing we haven't forgotten is our commitment to sustainability. Since 2013, we've been pioneering refillable deodorants – sprays, roll-ons, and sticks that can be topped up rather than thrown away.
Our Crystal Classic format can last up to 18 months with light use, making it possibly the most economical deodorant on the planet. Even our standard roll-ons and refillable options can last 4-6 months with average use. That's a lot of fresh days from one little product!
Finding Your Perfect Natural Deodorant Match
If you're using Deodorant Day (belatedly, with us) as the excuse you needed to make the switch to natural, here's a quick guide to finding your perfect Salt of the Earth match:
- For the traditionalist: Our Crystal deodorants offer the purest, simplest approach to natural freshness
- For the on-the-go types: Our sprays provide instant freshness with divine fragrances
- For the comfort-seekers: Our sticks and balms add a touch of moisturisation along with protection
- For the environmentally passionate: Our refillable options let you reduce plastic waste while staying fresh
How to Celebrate Deodorant Day (Even if It's Late)
- Take the natural pledge: Commit to trying a certified natural deodorant if you haven't already
- Do a bathroom audit: Check the ingredients in your current deodorant.
- Spread the word: Tell a friend about natural deodorants (though maybe check the social situation first – bringing up underarm products at a funeral might be frowned upon)
- Join the refill revolution: Try one of our refillable options and feel the satisfaction of not throwing away yet another plastic container
The Armpit Apology
To Deodorant Day, we extend our sincerest apologies for our oversight. And to our loyal customers: thank you for making every day Deodorant Day in our world, even when we forget the official celebration.
The beauty of natural deodorants is that they're reliable even when our calendars aren't. They're there for you every day, keeping you fresh without synthetic chemicals – whether it's Deodorant Day, Christmas, or just an ordinary Tuesday.
So raise your arms with confidence (our deodorants have got you covered) and join us in this belated celebration. After all, the best parties are the ones that start late and keep going!
Here's to staying naturally fresh together, today and every day!
Certified embarrassed about forgetting, but certified COSMOS Natural in our products – and that's what really matters.
